We as consumers hold an incredible power: we can choose the products we buy and, in doing so, decide which companies or entrepreneurs to support.
Now, more than ever, this power is essential to help those in the areas affected by the recent flash floods around Valencia rebuild their lives. By choosing to support artists and small shop owners, we can make a real difference.
The family of our illustrator Anneta lives in Algemesí, one of the villages that was partially devastated by the flooding caused by Dana. And our publishing house, Andana, has also been impacted, with part of their stock destroyed.
In response, we have decided to donate 10% of all sales of Ecosistema Valencia made before Christmas to support libraries and publishing houses that have been hit hard. We believe it is our collective responsibility to rise up together – we cannot wait for institutions or insurance companies to come to the rescue.
Don’t forget the superpower you have as a consumer – so this Christmas, let’s make every choice count!